In today’s Biz Talk session, we are going to have a little chat about how you can get more phone calls, emails and walk-in customers from your first page listing on Google.
Now, as a business owner, you know as much as I do that almost every single day you receive emails and phone calls from marketing companies trying to sell you on services such as social media, email marketing, reputation management, SEO and so on, and so forth.
It’s funny, but because my business can be easily found online, I get these calls too and I’m a marketer myself, so I totally understand your position.
Now what all of these guys are failing to observe is…
Being On The First Page Of
The Search Engines Plays Only
One Part In Getting More Business
Now let me explain what I mean by that…
Let’s say you’re a business owners who is spending a lot of money with an SEO agency to get listed on the first page for your local keywords.
Now, I want you to think about this very carefully, because what I’m about to share with you, requires a shift in mindset. A step away from the norm so to speak.
When you are on the first page of any of the major search engines, in fact, in the interest of saving time, let’s just say Google from now on.
Anyway, even if you’re at the very top of Google, just close your eyes for a moment and think about, who else is on that page with you?
Your Competitors Are
Right Alongside Of You, Right?
Now, just shift your mindset even further and place yourself in the same shoes as your potential clients, customers, patients or whatever your case may be.
Think about those prospective clients in need of a professional to solve their problems. They’ve already done their research and know exactly what they want. Now they are at the stage of what I like to call the “ready to buy” stage and looking for valid reasons to trust and choose you.
When they arrive on the first page of Google, the company that’s listed on the very top is not necessarily the one they are going to choose.
I Bet My Bottom Dollar
You’re Not Getting The Amount Of
Calls You Were Expecting?
If your company is at the top, yes, it’s a given that you’ll be getting calls from your first page visitors, but I bet my bottom dollar you’re not getting the amount of calls you were expecting?
I bet, whether you’re paying for ads, organic listings, or social media placements you’re not satisfied with the amount of prospective clients contacting your business?
I’d stick my neck out even further to guess that you were expecting a higher return on your per lead investment, a better response to your offers and increase in your prospect to client conversion rate?
Whatever the case may be…
This Is Not Your Fault!
You see, most agencies focus their efforts on getting you traffic, or visitors to your website, and there’s nothing wrong with that, but they drop the ball when it comes to what actually happens when a prospect clicks through and lands on your web page.
As far as they are concerned, their job is done, and in a sense, they are right. After all, you got what you paid for, a first page listing, website traffic and clicks.
- What if you could increase the amount of ready to buy prospects contacting your business from the same amount of visitors?
- What if, for example, out of every ten visitors, you were only getting two phone calls?
- What difference would it make if you were able increase that to four phone calls?
That Would Double The Opportunities
For You To Close More Business, Right?
The Question Is, How Can This Be Done?
Well, let’s dig a little deeper into the psychology behind each search on your name and business name for a moment.
A potential affluent client, (you are targeting affluent clients, right?), is not really interested in what you do when looking you up online.
Too many business owners make the mistake of focussing their content around what they do.
There is a time and place for that, but not at the stage when prospects are looking for reasons to choose you.
At this crucial stage in the sales cycle, when they are entering a combination of your name, title, business name, brand name and, or location, they are looking for answers to the conversation in their minds.
Every one of us have the same conversation when contemplating taking on new services, or buying new products.
Join The Conversation In Your
Prospects And Prospects Minds
If you join the conversation in your prospects and prospects minds, you will get more phone calls, emails, walk-ins to your place of business, or whatever your call to action may be.
If you make it easy for your prospects when trying to make a decision on whether to go with you, or your competitor who is right alongside of you on the first page (think about that for a moment, you’re paying to show your prospects your competitors right next to you), then you will get more inquiries.
Want to know how to answer the secret conversation inside of your prospects minds?
Here it is…
When they come across your listing in Google, or see your ads on Facebook, or even meet you face to face at a local networking meeting, these are the four questions you must answer.
1. This business probably won’t understand my problem.
2. How do I know they are qualified?
3. My situation is unique. This probably won’t work for me.
4. What’s my risk for looking into this further?
Answer those questions in your website copy, your ads, your conversations, and you will create a tipping point where the people you can help the most will find it easy to trust and choose you, instead of your competitors.
Create A Tipping Point
For Them To Choose You
So, as you can see being on the first page of Google is great, but to improve the amount of engagement with the prospects who find you, you need to give them valid reasons to trust you, and create a tipping point for them to choose you.
In the next Biz Talk session, you’ll learn how to answer the four burning questions inside of every affluent prospects mind.
I’ll break them down, step-by-step, and you’ll be able to walk away with an actionable plan for increasing the amount of phone calls, emails, and walk-in customers to your place of business.
Until then, feel free to leave your comments below. I read every one of them myself and would be delighted to join the conversation in your mind 🙂