So you’ve been trying to leverage the benefits of public speaking to grow your Executive Coach business. You see others do it. And it seems like everyone makes it look so easy.
But for some reason, success keeps eluding you. Every time you start getting serious about using public speaking to propel your business forward, something happens and you end up back at square one.
Not this time.
Because this time you’re going to be armed with the same tips and tricks that all professional speakers, trainers and Executive Coaches use when starting out.
It goes without saying that speaking to many people at the same time out trumps talking with individuals on a 1-on-1 basis.
One could argue that it takes the same amount of work talking to 50 people as it does when talking to one person. So being a confident public speaker is an invaluable skill to have, no matter what career path, or business you chose.
With that said, give these simple but effective public speaking tips a try and see if they work for you too.
1) Research Your Topic
Before you step out onto that stage, make sure you know your topic inside out. In other words, research your topic thoroughly. In your speech, be sure to address universal problems your audience will have concerns about.
Do not attempt to wing it. The audience will see right through you, so that’s one of the worst things you can do.
It may take some extra work and yes, the research can be tedious at times, but knowing your ‘stuff’ will pay big dividends when audience members have specific questions related to the topic at hand.
The work you put into your research and ultimately, your speech will solidify your position as a subject matter expert if you ever need to reflect back on your speech for answers to questions..
2) Stay On Topic
There’s nothing more frustrating than a speaker who wanders off topic and delivers information out of context. Keep to the plan and make sure everything you say is related to the overall topic.
Even if you bring in an element of humor, it should be relevant and remain topic related. Ignore this part and you’ll risk losing engagement with your audience. Lose the audience’s interest and you’ll be find yourself on a fast slippery slope from that point on, so stay on topic.
3) Project Your Voice
When you speak in front of an audience it is so important to project your voice. Learning this skill will be useful when you find yourself in situations where there is no microphone, or you are experiencing technical problems with sound.
No doubt this will invariably happen at some stage, but you’ll still want everyone in the room to be able to hear your speech, so make sure to speak up.
It’s one of those facts of life that you simply can’t argue with, but your voice dictates whether your speech will be perceived as powerful or not.
If you speak loudly, (without shouting of course), you’ll be regarded as a confident professional with a strong personality.
On the other hand, softly spoken people are regarded by others as shy or quiet, so don’t be afraid to speak up as it defeats the object of making a speech when the majority of the audience can’t hear you.
4) Audience Hostility Is Rare
Quit beating yourself up, the chances of you presenting in front of a hostile crowd are far and few between.
Think about it…
Your audiences will be investing their valuable time and money to listen to you. They want to be informed, captivated, entertained and moved.
Instead of pumping up the nerves with self-defeating thoughts of, “what if?” visualize your audience giving you a warm reception and ample applause at the end.
After all, they are there to learn something from you, so rather than being there to heckle you, they will instead, want to see you delivering your best performance.
5) Use Simple to Understand Language
It’s very easy to fall into the trap of wanting to impress your audience by using overly complicated, jargon heavy vocabulary. Do your listeners a favor and keep your language simple and easy to understand.
Using big words can be construed as wanting to show everyone how ‘clever’ you are, but often achieves nothing more than alienating your audience because they don’t understand what is being said.
Using complexed jargon will only serve your ego, confuse your audience and give them every reason to disengage, shut down or worst case scenario, get up and leave. So use simple to understand language and keep your audience captivated and glued to their seats.
Accelerating the growth of your business is actually fairly simple when you apply the above tips. So let me leave you with one last insight…
6) Look Into My Eyes
You heard this as a kid a million times, make good eye contact.
The same goes for your audience, make good eye contact with them. If you follow the tips on research and you know your topic well, you will find this step easy.
Simply relax and look around the room in a calm and natural way. Make good eye contact and connect with individuals here and there throughout the audience. Do it this way, and people will feel a connection and that you are talking to them on an individual basis.
In closing, if you’re wanting to accelerate the growth of your Executive Business Coach business, then one of the quickest ways is to master the art of good public speaking skills. Use the helpful tips and tricks above as a guide to building your speaking skills and you’ll be well on your way to achieving just that.